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Empower employees to create longer lasting relationships by giving them the right tools to stay in contact with their customers.
Customer Relationship Management (CRM) is a holistic approach to a business's approach in dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. It allows the four business areas of Account Management, Sales, Marketing and Customer Service to share data on prospects, customers, partners, competitors and employees.
Therefore, it is important that any CRM implementation considers not only technology, but the broader business’s requirements to effectively increase sales success, deliver superior customer service and make informed, agile business decisions.
Take advantage of tight integration with Microsoft Office, an easy to use interface and the ability to extend the application using extensive Web services. Wizards help you configure workflow processes, customise the solution to fit your business, and scale the installation to meet changing needs.
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“The Community Relationship Management system enables us to use a more personal approach. We are able to group students effectively based on their different requirements and select specific audiences for a range of activities.Better-focused marketing campaigns allow us to effectively tailor our message and foster a sense of personal relationship with our community and better overall communication.”
Rosa Storelli, Principal, Methodist Ladies College | |
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